Benefits are cumulative with regular use

Mental edge. Master your mind.
Each bar = 36g (1.3oz) · 41% white, 36% botanicals · 3,600mg Brain Power Formula per serving
Serving size 10g, 1–3 servings a day · 3.6 servings per bar · Turmeric, Lion's Mane, Gingko, Bacopa
Choose your supply
Free shipping is earned by the tier, not by a basket threshold.
The problem
It arrives on schedule. The sentence you were building falls apart. You read the same paragraph three times. Someone asks you a question and you hear the words but not the meaning, and the most useful thing you can think to do about it is go and stand near the coffee machine.
So you have another coffee. It works, roughly, for ninety minutes. Then you are wired instead of sharp, you are still not getting the thing done, and at eleven that night you are lying there with your heart going while tomorrow's version of the same problem queues up.
Caffeine borrows attention from later in the day. It doesn't create more focus.
The alternative most people reach for next is a shelf of capsules. Lion's mane in one bottle, bacopa in another, gingko in a third, a turmeric that may or may not contain enough curcumin to matter. Forty dollars a bottle, six bottles, a pill organiser, and a routine you will keep for about eleven days.
The reason people stop taking nootropics is not that they stop working. It is that nobody looks forward to them.
Why it's chocolate
Most nootropics start with a supplement and try to make it swallowable. Brain Power starts with chocolate and asks how much active botanical it can carry without ruining it.
The answer, after two decades of Justin Polgar's formulating, is 36%. More than a third of this bar by weight is the Brain Power Formula — lion's mane, bacopa, gingko, turmeric extract standardised to 85–95% curcumin, wild pine pollen, gynostemma. That works out to 3,600mg in every 10g serving, which is the highest dose of the three formulas we make.
It is carried in organic wild cacao butter pressed from Arriba Nacional Criollo, harvested from old-growth trees in the Ecuadorian jungle rather than farmed, and sweetened with raw CleanCane grown in high-altitude volcanic soil. That is why something this rich stays low-glycemic, and why it tastes like a dessert instead of a compromise.
You will not need a reminder to take supplements.
Message from the founder
I got it wrong more than fifty times before I got it right three times.
It took fifteen years to work out that chocolate is the best pill pocket ever invented. If you want somebody to take functional herbs, adaptogens and nootropics every day — and not dread it — you have to put them somewhere they already want to go.
It took another ten to master the chocolate itself: no preservatives, no stabilizers, and the best functional ingredients I could source anywhere in the world. That part has not changed since. The same wild cacao from Ecuador, the same CleanCane™, for the last fifteen years.
Where I kept getting it wrong was the functions — which combinations would give somebody a shift they could actually feel, rather than one they could only read about on a label. That took more than fifty recipes. I narrowed it to three.
Brain Power is one of them. It says on the box that benefits are cumulative with regular use, because that is the honest version — and that is the only reason we sell it as a supply.
What this replaces
30 servings, priced at 3 servings per day. Cabinet build is the retail cost of buying the equivalent botanicals separately.
Lion's mane, gingko, bacopa, turmeric, pine pollen and gynostemma, bought one bottle at a time, runs $387 for thirty servings. The same thirty servings here is $175 — and it tastes like chocolate instead of six capsules.
Honestly compared
| Nootropic capsules | Mushroom coffee | Clean-label chocolate | Brain Power | |
|---|---|---|---|---|
| Botanicals per serving | Varies by bottle | Varies | None | 3,600mg |
| How it tastes | It doesn't | Like coffee | Like chocolate | Tastes like graham cracker gingersnap |
| Things to remember daily | Four to six | One | — | One |
| Wild-harvested cacao | — | — | Rarely | Arriba Criollo, Ecuador |
| Added cane sugar | — | Sometimes | Usually | CleanCane, low-glycemic |
| Cost, 30 servings | Around $387 | Varies | Varies | $175 |
For people who need their head clear by 9am
The 2pm fog arrives whether or not you have a meeting at 3. Lion's mane and bacopa work on clarity rather than on your adrenals, so the edge you get back does not come out of tonight's sleep.
Most nootropic products carry a trace of something so it can go on the label. This is 36% botanicals by formula — turmeric extract at 85–95% curcumin, wild pine pollen, gynostemma — 3,600mg in every 10g serving.
Usually you tolerate them: capsules, powders, something chalky in water. Here the botanicals are in the chocolate rather than beside it. 41% white on organic wild cacao butter, sweetened with raw CleanCane.
One square, once or twice a day, no pill organiser and nothing to remember. Organic, kosher, vegan, gluten free, wild-harvested — and nothing in it you would need to look up.
Premium nutrition in every bite
Organic Wild Cacao Butter, Brain Power Formula (Organic Lucuma, Organic Maca, Organic Mesquite, Organic Yacon, Organic Vanilla Bean, Organic Coriander, Organic Lion's Mane, Organic Gingko, Organic Turmeric Extract (85–95% Curcumin), Wild Pine Pollen, Organic Cinnamon, Organic Bacopa, Gynostemma), Organic Raw CleanCane™, Sea Salt.
10g — a little under a third of a bar. Take 1–3 servings a day. Each 36g bar is 3.6 servings.
Free from allergens, produced in a facility that processes tree nuts.
Every batch is unique — expect variance, it's the natural order of things.
Verified buyers
Delicious and makes me feel good with improved focus and mental clarity.
Verified Fakatoumafi TongamoaAside of being absolutely delicious, a little bit gives me the boost to get through the day. It definitely enhances my ability to focus and stay focused.
Verified Stuart GabrielI noticed that when I take Brain Power in the morning my day is much smoother. My daily tasks are easier to complete. I never miss a day taking Brain Power with a cup of coffee. I have also added it to my coffee and the taste is incredible.
Verified Theresa BruehlDelicious and give me that non-caffeine mental boost I'm looking for in the morning. YES! they made it delicious and functional.
Verified Joseph WinkeI love the flavor, love the smoothness and I also take the Lion's Mane in other forms and can feel it working after taking it over a period of weeks. I feel sharper and more engaged now. Its even helped my chess and playing 9 ball on a pool table.
Verified Kevin OverbayThis is my favorite afternoon chocolate treat to keep me going for the rest of the day!
Verified Dana EricksonBefore you buy
Getting it to you
The 10-day supply ships for a flat $5. The 15- and 20-day supplies ship free. No basket threshold to work out. Orders are typically processed within 2–3 days.
Chocolate with this much cacao butter in it does not love a hot truck. We provide insulated packaging to warm climates, and from 15 May to 15 October we ship Monday to Wednesday so nothing sits in a truck over a weekend.
Everything we send is backed by a 100% satisfaction guarantee.
Snap into your power
Which is the whole argument for buying a supply instead of a bar. Pick your rung, put it in the drawer next to your desk, and stop thinking about it.
Get your supply >>Bless your YES — Justin Frank Polgar, Minister of Chocolate